DeveloperWeek 2015 Conference + EXPO

Multi-platform development is unavoidable today to increase user engagement and cohort retention. We are moving from an era of packaged software where the mantra was - ship it! We evolved to a cloud era with the mantra - push it! And with handheld devices, smart tablets and wearable, we are faced with the challenges of ship it + push it model. In this talk we will cover critical challenges of write once, debug everywhere, debate the pros/cons of having a common client platform, the dilemma of lowest common denominator and user interface conventions. We will discuss tools and technologies available to develop products for multiple platforms, the server side technology advancements that can help and finally consider security considerations when doing cross platform development.