Where do you want to go? What do you want to do? What do you want to focus on? The software industry moves quickly, and you can use this to your advantage. If you are committed to a lifetime of learning, you will never be bored in this field. You can learn new technologies, emphasize different domains, take on different responsibilities. Your employer will set expectations for what you need to do to be successful in your JOB, but you own your career. You, alone, are responsible for staying on track with your career. In this talk, I'll attempt to convince you that you should manage your career as you would a business: with contributions to PR, R&D, marketing, etc. You're empowered to take your career in whatever direction you choose. Let's figure out what that is!
