DeveloperWeek 2015 Conference + EXPO

In 2014, Twitter, Facebook, Google and the New York Times all have in one thing in common: these multi-billion dollar companies are making huge investments in deeplinking. Why do they all agree on this one advancement and how can developers of all sizes benefit from implementing deep-linking into their apps?

Mobile is a key growth driver for every imaginable company, product and form of entertainment. Naturally, we are at a point in mobile where we want to do more. Meanwhile, statistics point to an overwhelming amount of friction because we can’t seem to get revenue projections to match time on mobile. Advertisers are shy of this medium, thus ad spend is low. Purchasers are fragmented across wallet types and registration walls, thus sales and conversions are low. There is no discovery method for apps other than the appstore, thus organic traffic is non-existent beyond app name or app category. 

What deeplinking suggests is a complete shift in our current mobile paradigm. It’s simple, yet potentially invasive, because every app is essentially on it’s own navigation grid; this proposes linking the apps together for more fluid navigation. 

Join Beth Kindig,Developer Evangelist of Personagraph,  as she explores the mobile infrastructure of deeplinking – including code samples and how to register a sitemap for app indexing.