DeveloperWeek 2015 Conference + EXPO

Building mobile apps doesn't have to be hard. With proper architecture, planning, and adhering to best practices, you can build pretty much anything that your mind can dream up. In this session, we will explore best practices for building real-world mobile applications leveraging the IBM MobileFirst Platform.  This includes exposing data, securing back-end systems, managing versions, understanding what your app and users are doing through analytics, cloud vs on-premise considerations, and will cover both native and hybrid development strategies.

In 2014, Twitter, Facebook, Google and the New York Times all have in one thing in common: these multi-billion dollar companies are making huge investments in deeplinking. Why do they all agree on this one advancement and how can developers of all sizes benefit from implementing deep-linking into their apps?

Mobile is a key growth driver for every imaginable company, product and form of entertainment. Naturally, we are at a point in mobile where we want to do more. Meanwhile, statistics point to an overwhelming amount of friction because we can’t seem to get revenue projections to match time on mobile. Advertisers are shy of this medium, thus ad spend is low. Purchasers are fragmented across wallet types and registration walls, thus sales and conversions are low. There is no discovery method for apps other than the appstore, thus organic traffic is non-existent beyond app name or app category. 

What deeplinking suggests is a complete shift in our current mobile paradigm. It’s simple, yet potentially invasive, because every app is essentially on it’s own navigation grid; this proposes linking the apps together for more fluid navigation. 

Join Beth Kindig,Developer Evangelist of Personagraph,  as she explores the mobile infrastructure of deeplinking – including code samples and how to register a sitemap for app indexing. 

<p>Today's rich multi-platform marketplace--iOS, Android, and Windows--makes it increasingly difficult and costly to maintain apps for your diverse customers. Fortunately, tools exist that allow you to generate platform-specific apps from a shared source code project--sharing what code makes sense while still writing native code so your apps look their best on each platform:
<ul><li>Xamarin for developers working with C# and XAML-style UI</li><li>Apache Cordova for developers working with HTML, CSS, and JavaScript</li><li>Unity for developers working with C++ and to-the-metal graphics and gaming <ul></p><p>Microsoft Visual Studio today has extensive support for all of these options, enabling you to work within one of the industry's most powerful IDEs to design, code, test, and deploy apps on a variety of platforms. Visual Studio also brings powerful Application Lifecycle Management (ALM) features to the table through Team Foundation Server and Visual Studio Online, enabling you to manage your agile teams and projects throughout the lifecycle. Furthermore, Visual Studio works with your services on Microsoft Azure, helping you build a strong platform-neutral backend to power your mobile client experiences. <.p><p>In this session we'll explore all the options and capabilities that Visual Studio provides today, discuss their relative strengths and requirements, and help you find the best tools for your projects.</p>

Angular or Backbone, which one you will use in your mobile app? How could you develop a mobile app across iOS, Android or windows devices? This talk will take an intimate look at two of today’s most popular frameworks, Angular and Backbone and explore their differences. We’ll show how Apache Cordova opens the world of mobile app development to web developers. In the session, we will demonstrate a “To Do” app using Angular and Backbone, with access to native device capabilities. We’ll compare the frameworks when transported to the world of mobile app development. Along the way, you'll also learn what kind of apps are best-suited for the hybrid architecture and when to make the switch from web app to mobile app.

The Gear VR is a powerful tool for communicating virtual reality experiences. This presentation introduces the Gear VR through: an overview of its features and content, a look at the development of an 360 video app, Milk VR, and tips to start developing your own Gear VR project.

It’s been 15 years since the first working draft of SVG. As the technology comes of age and adapts for modern devices, such as retina displays, I will share with the audience a history of graphics of the Web via a Q&A with Adobe’s Ryan Stewart. The conversation will focus on the history of the graphical Web, including SVG and CSS, an evaluation of where the Web is now, and thoughts on the future of graphics on the Web. Adobe has a deep culture of working on open Web specs that have improved the graphical Web, and even contributed to that first incarnation of SVG.